Monday, October 25, 2010

It's the Official Press Release!

THE RED CARPET EVENT COMPANY presents HERRADURA TEQUILA

VEGAS TAKEOVER

Herradura’s new packaging launch takes over

The Palms Casino Resort, Las Vegas

(Hollywood, CA) October 23, 2010-The Red Carpet Events, an event management company, threw a lavish launch party for the release of the new packaging of Herradura Tequila. Herradura is a distinguished alcohol brand established since 1870 from the Mexican town of Amatitan. The launch party was held on September 24th at the Palms Casino Resort's Fantasy Sky Villa in Las Vegas, Nevada with an attendance of over 175 guests including the city’s top tastemakers.

The launch party was produced under a trendy marketing concept in which the participants could enjoy an open bar prepared with different tequila based drinks along with a taste test comparison to other brands. The décor theme reflected the blue hue of Herradura Silver with sophisticated up lighting, an illuminated round bar in the center of the space complimented by hurricane candles and artistic metal sculptures imported from Mexico. The music was performed by DJ Mick Boogie of Lebron James, Jay-Z and The Grammy Foundation fame and a live show with an agave harvest as well as other engaging entertaining attractions including fresh cigars rolled for the guests as they overlooked an unobstructed and breathtaking view of the Las Vegas strip.

The creator of this exquisite evening was Christy Bareijsza of The Red Carpet Events and her production team who worked hard to achieve optimal customer satisfaction. Jesus Ostos, Herradura Tequila’s National Brand Manager, expressed “Our partnership with The Red Carpet Events made our launch party a very successful one. An unbelievable way of transforming certain place in what we visualized as the concept to be, an upscale, fun, trendy and visually impacting Mexican event. The Red Carpet Events made it happen.”

If you like more information please check out the video at http://vimeo.com/channels/141437 produced by Infinite Vision or to schedule an interview with Christy Bareijsza, please contact Angie Romero (310) 920-1704 or angie@theredcarpetevents.com. For more company information, please visit www.theredcarpetevents.com

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