Sunday, April 01, 2007

Breaking News! The Red Carpet Events......

BREAKING NEWS! Something to Drink To
Posted Mar 20, 2007

Brown Forman’s acquisition of Appleton Estate Jamaica Rum was certainly worth drinking to, and The Red Carpet Events produced the event where guests could do so in style.
Held at Classic Car Club in Manhattan, the “Trading Up”-themed party also celebrated the launch of the Appleton Estate Reserve Rum — a “step up” from the current Appleton Estate Rum.

To complement the theme, The Red Carpet Events took full advantage of the venue’s sleek ambiance with its impressive display of upscale cars, including Ferrari, Lotus and Rolls Royce. High-end sneakers on display also played into the theme.

The Red Carpet Events enhanced the showcase room with tropical and colorful flowers, as well as black sparkle linens to enhance the contrast. A warm feel was also created with rich colors representing the product, including red, blue and black for the bottles, and amber for the rum.
Guests dined on a Caribbean-inspired menu by Adam Jacobs Catering, and washed down the island flavors with specialty cocktails made with Appleton Estate Jamaica Rum.

Lighting design by Evan Morris of Aven Works Productions included illuminated bars and ice cubes in cool glassware, gobos and classic uplighting. A live musician played along with DJ Sweets, combining modern hits and traditional Jamaican reggae.

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1 comment:

Bluntremi said...

Great Blog!!
Talk about giving the world an insight into your red carpet event...