Friday, July 03, 2009

Happy Fourth of July!

One of my favorite summer holidays. Enjoy the delights of BBQ, warm weather and suntan lotion with Friends and Family! Being on the waterfront in Jersey City, I'm privy to the best fireworks NYC has to offer and can not wait! It's great to honor Independence and the birth of America!

Happy Fourth of July!

Top 25 Event Planning Firms!

Congratulations are in order! NJ Biz ranked The Red Carpet Events as one of the Top 25 Event Planning Firms in NJ for 2009. We are thrilled to be ranked again for the second year in a row!

Thursday, June 18, 2009

Tip of the Month - UMBRELLA PARTY

"Now it's raining more then ever, you can stand under my umbrella..." is a popular song by Rihanna and for anyone who is living on the East Coast, we have been experiencing more rain then anyone has ever wanted or needed. So, why not have an Umbrella themed party?

Have the guests arrive with their most unique and colorful umbrellas that will be up for trade during the evening to ensure there's a buzz from the beginning. Hang a themed color pallet of umbrellas upside down from the ceiling for a unique take on decor. Specialty drinks will be on the menu donning umbrellas and title them witty names like "The Mary Poppins" and "Singing in the Rain". Make sure to use goulashes as the base for your flower arrangements and have a DJ play all the hits like "It's Raining Men" by the Weather Girls!

It will definitely be a night to remember, provided Mother Nature cooperates with a down pour!

Monday, June 08, 2009

Blah...

So, everyone around me, whether it's colleagues or friends seems to be kind of, well... you know, "blah".

Ignoring the out pour of emotion would be the obvious answer, but being the true confrontational Aquarius that I am, I have to ask..."What is up?"

With unemployment being a gross 9.4%, those that are employed should be grateful to have a job. But, in reality, are resentful with all the excess work, minimization of benefits and constant threats of layoffs. While those that are unemployed, are in fear of not being able to pay their bills or worse, ever rejoining the work force in the same capacity they were dismissed from it. Unfortunately, the economy isn't take a turn for the better and coping with the situation is seeming more bleak then ever.

That being said, how do we turn things around? It seems like we can't rely on the government for complete survival, so we need to handle these obstacles ourselves. It starts with shaking the "blah" right out of our system and looking at the more positive things in life. Business has to come, the world thrives on commerce, and while it's arriving, we all need to focus on what truly make us happy in our lives. Being centered will allow the ability to get back to what is important which is happiness, and ultimately will shake the "blah".

Monday, June 01, 2009

Live from Rita & Roman's Wedding at The Pierre!

This video is great! Put together by my favorite photographer, Jason Groupp (www.jasongroupp.com), it's a fun and light narrative of the entire day. As you see each player behind the scenes, you'll realize that we all truly love what we do!

Rita and Roman - The wedding day from Jason Groupp on Vimeo.

Sunday, May 10, 2009

Tip of the Month: ADDING GOLDFISH

Everyone loves a sushi station at their event, so why not dress it up with fish?

Grab a couple of acrylic rectangular boxes, fill them with water & stack them with style on the buffet station. To make the station turn to life, add goldfish from a local pet store (not Pepperidge Farm Goldfish!) and place them in the acrylic boxes. Gently add the sushi on top and give guests a surprise!

Summer is Just Around the Corner....


Summer is almost here! To celebrate, a good friend of mine is working with an inventive beverage company called Three Olives that specialized in flavored vodka. It's the perfect compliment to any event! From chocolate to grape to watermelon vodka, it is definitely a must have for any beverage station.

Watermelontini
1 oz. Three Olives Watermelon Vodka 1 oz.
Three Olives Citrus Vodka
1 oz. Cranberry juice

Shake with ice and strain into a chilled martini glass. Garnish with a cherry and lemon twist.

Monday, April 27, 2009

Plan B by Christy Bareijsza, CMP, CMM - Event Solutions Magazine

“PARA DONDE VAS?!?!?”

It was one of those moments straight out of movie when the music stops, the guests freeze, and then they all turn as one to stare at the perpetrator of the disturbance.
In this case, it was me. And I don’t even speak Spanish.

My company had been asked to plan an annual non-profit gala dinner for a group of 200 professionals. With the current economic climate and associated declining morale, the client didn’t want to pass up the opportunity to celebrate everyone’s achievements, but had scaled the budget back so much that this non-profit event was nicknamed the “non-budget” event. Needless to say, there were hesitations even in the proposal stage.

The organization, consisting of Hispanic real estate agents, was looking to do an ethnic theme, meaning exotic décor options from a Caribbean marketplace, to a cigar roller to flamenco dancers. Music was a priority to the group and despite the cost savings a DJ could offer, the client was set on having a band.

New to working with an event planning company, the gala chairmen wanted to maintain more control and insisted on utilizing vendors that had been contracted years prior, despite our advice to re-evaluate. In particular, the board was adamant about hiring an unusually affordable 10-piece band that had received mixed reviews and had a history of communication issues. Despite our objections, the client went through with the contract and sent the band a deposit.
Given that the band avoided a majority of our pre-event phone calls and e-mail communication, the day of the event, we received a pleasant surprise: They were at the venue, set up and sound-checked according to the production schedule. Upon completion, the band told us they would be right back. It would be smooth sailing from there, I thought.

The event began as planned. Once the cocktail hour ended, the band was scheduled to kick off the entrance into the dinner reception. We walked into the ballroom prior to the guests, only to find that the band had completely disappeared from the venue! All we had for entertainment were a couple of instruments and two event planners with no musical talent.

Fortunately, because of our original apprehensions, a DJ had been hired as a backup. Since the venue was older, however, it wasn’t built for a quick turnaround of a multi-room production. The DJ had to relocate from the lobby-level cocktail reception area up one service elevator used for six separate events to the 20th floor — while moving the equipment through another event’s reception. Needless to say, the process wasn’t simple. Even though we were rushing, the relocation took over 25 minutes — an eternity of silence with the missing band. To our surprise, the band finally reappeared 45 minutes later, telling us they had gone off-property to eat because they were hungry and could not find a morsel of food in the entire banquet hall.

Opting not to upset the client any further and risk the band becoming disgruntled, I asked the performers to get onstage and start performing immediately. They completed their first two sets smoothly enough. Before the third, however, the band leader asked a random guest on the dance floor if they could leave at 11 p.m. The guest responded “yes,” not realizing the implications of that one simple word, with the event ending at midnight and the option to extend overtime.
Before my very eyes at one minute past 11, the band packed up in the middle of the event and started to take off faster than a tornado! We watched in shock as brass horns were put away, drumsticks flew in the air and guitars were stuffed in bags. I turned to my event manager and saw her trying to stop 10 band members from rushing the exit door.

Meanwhile, the band, not acknowledging any English conversation or seeming to care that they were breaching their contract and leaving the DJ to begin playing in panic for a second time, pulled an electrical wire and shorted the DJ’s speaker and we lost the sound. It was in the ensuing chaos that I finally yelled out, “PARA DONDE VAS!?!?!”—“Where are you going!?!?!”
Their response, now in English: “We were told it was OK to leave, so we are.”

What a mess! Knowing enough about audio equipment, I was able to help the DJ fix the short and he started playing to the edgy crowd eager to dance and close out the night of celebration.
Despite the fact that this vendor was a referral from the client, it was still our responsibility to ensure the event’s success. We tried to mitigate the endless pre- and onsite planning damages by having continuous music with the DJ and reassuring the client’s stress level by staying calm and finding solutions to the mishaps as best possible. We also had to deal with endless comments from the committee members to which we realized going forward would insist on ONE point of contact to ensure that all group decisions from the client were made prior to our planning conversations along with enforcing the understanding that we are here to help and not take over the organization. Ideally, this situation was resolved as best as it could be and the client was refunded partial payment for the band’s improper conduct.

Lesson learned: the client instilled the trust to use our preferred vendors and event planning abilities despite budgetary restrictions and understanding how to eliminate relying on “Plan B”.

Guest columnist Christy Bareijsza, a certified meeting professional and meeting manager, is the owner of Jersey City, N.J.-based The Red Carpet Events (theredcarpetevents.com). Contact: christy@theredcarpetevents.com

Monday, April 13, 2009

Why a Good Event Planner is Such a Necessity....

This Bloomberg article was sent by a client today regarding how the economy has effected the $60 billion dollar wedding business in treacherous ways. Brides are showing up to venues that are closed without notice and excitingly waiting for their wedding day photographs that don't exist. This article underlines why it is so crucial to hire a good wedding planner that understands the industry and liabilities that come along with it. From negotiating mutual protection in contracts to hiring vendors with both accountability and sustainability, these needs are almost more important then the magic of the day.

Brides Kiss Dream Weddings Goodbye as Recession Shuts Vendors
2009-04-13 04:01:00.9 GMT


By Alexis Leondis and Elizabeth Hester
April 13 (Bloomberg) -- Connie Banks was planning a
“bride’s dream” at Tuscany of Garden Oaks, a Houston banquet
hall with ceilings painted to resemble the Sistine Chapel. Then
the hall’s owner filed for bankruptcy.
Banks, whose family paid $22,000 for the space and catering,
was suddenly left with no place to put the 250 people on her
wedding list.
“I still feel guilty my parents lost all that money,”
said Banks, a 24-year-old teacher who found a new venue at the
additional cost of having to change the date to a Friday from a
Saturday this June. “I also feel guilty guests will have to
take more time off from work to attend a Friday wedding.”
The $60 billion-a-year U.S. wedding industry is contracting
along with the rest of the economy, said Millie Martini Bratten,
editor-in-chief of Conde Nast’s Brides magazine in New York.
Couples are scaling back on champagne and chocolate fountains,
and business failures by florists and caterers are forcing
changes in plans.
“People don’t time when they fall in love with the
economic cycles,” Martini Bratten said. “But when times are
tight, we do see a pull-back in spending.”
The average cost of tying the knot in the U.S. fell 24
percent last year from 2007, to $21,814, and slipped in the
first quarter to $19,196, according to Tucson, Arizona-based
Wedding Report, a research firm.
The number of vows exchanged will probably drop this year
because every economic contraction since 1945 has been followed
by a decline in weddings, said Shane McMurray, the firm’s chief
executive officer. He said there were 100,000 fewer in 2002 than
2001, when the U.S. was in a recession for eight months.

Cocktail Parties

The economy has shed about 5.1 million jobs since December
2007, the most in a post-World War II slump, according to the
Labor Department. The U.S. jobless rate is 8.5 percent, the
highest since 1983.
Wedding industry unemployment can’t be calculated because
photographers, dress makers and others usually don’t limit their
work to one kind of event, McMurray said.
“Ninety percent of wedding vendors are small businesses,
so these folks are obviously struggling,” he said.
In Manhattan, couples are downsizing by opting for cocktail
parties instead of sit-down dinners, said Amy Aversa, owner of
Sweet Basil Catering in New York.
“It’s definitely forcing caterers to get more creative,”
said Aversa, who estimates her average client is spending 30
percent less this year.

$2,200 More

To trim the budget for a September reception, Aversa said
she’s using fewer fresh flowers in centerpieces and filling
empty spaces with candles and photographs. She’s also getting
more requests for cupcakes rather than multilayered bridal cakes.
For Margarita Lambos in Charlotte, North Carolina, the cost
of the shrinking economy was $6,200.
Lambos paid cash in advance when she ordered a $4,000
Swarovski crystal-embellished Ines Di Santo gown for her walk
down the aisle. Then the recession claimed another victim: the
bridal boutique that had her money and her dress.
“Their bankruptcy almost ruined my wedding,” said Lambos,
a 26-year-old stay-at-home mother. After La Bella Sposa closed
in June, Lambos said she contacted the designer’s Toronto studio
and, parting with $2,200 more, was married in August in her
“dream dress.”
Lambos said she decided not to bother signing up as a
creditor in the La Bella Sposa bankruptcy.

Second Choice

The bridal store couldn’t survive a pullback in
discretionary spending, said Rick Mitchell, the owners’
bankruptcy lawyer.
“People don’t necessarily need an $8,000 wedding gown to
get married,” Mitchell said.
In Houston, after Tuscany of Garden Oaks closed and owner
Titus Inc. filed for bankruptcy, Banks reserved her second-
choice wedding location, Chateau Polonez. She said she thinks
her situation “turned out on the better end” of the spectrum.
Minute Maid Park, home of baseball’s Houston Astros, was
the site of weddings for 33 other brides left without reception
spaces by Titus, which also owned Bella Terraza, another venue
that shut down. Chef and television personality Rachel Ray threw
them a mass ceremony and party for 500 friends in November and
aired the event on her syndicated show.
Leonard Simon, a lawyer for Titus’s owner, Carolyn James,
declined to comment.
The recession hadn’t begun when Laura McCormick, a stay-at-
home mother in Middle Township, New Jersey, posed for pictures
with her wedding party in March 2007. McCormick, 28, said she
paid Celebrations Studios $4,000 and still doesn’t have a
professional photograph of the event.

The Culprit

“We ended up with pretty much nothing,” McCormick said.
Celebration Studios, based in Chester, New Jersey, was low
on cash as business started to slow and couldn’t pay
photographers who took pictures around the time of the McCormick
wedding, said Jeffrey Herrmann, Celebration Studio’s attorney.
Some workers who hadn’t been paid kept their images, he said.
The company closed in January 2008 and was sued that month
by the New Jersey Division of Consumer Affairs, which accused
Celebration Studios of violating state consumer fraud law by
taking deposits when it knew it wouldn’t be able to perform the
services. Under a court order, the agency is distributing photos,
negatives and video footage to customers, according to Jeff Lamm,
a spokesman for the consumer division.
Celebration Studios didn’t intend to deceive clients,
Herrmann said.
“The culprit in this was the recession,” he said.


Celebratory Wedding Mood

Katharine Atkinson, a 29-year-old grant writer in Portland,
Oregon, has mailed save-the-date cards for her August wedding at
the Portland Classical Chinese Garden. Because her father, a
home-builder, hasn’t made a sale in eight months and her mother
and stepfather lost their jobs, she said, she’s concerned about
what she’ll be spending.
“It feels uncomfortable for me to be in a celebratory
wedding mood,” she said in an e-mail. “It didn’t take long for
the glow of being newly engaged to wear off.”